Brand Manager · Content Creator · Reels Editor · Social Media Manager · Cebu, Philippines · September 2022 – Present
A home bakery with real potential and zero digital presence. The Facebook page was empty — no branding, no content, no direction. Orders were rare, maybe two or three a month, mostly from people who already knew about it. There was no strategy to reach new customers and no system to keep existing ones coming back.
Built the entire Facebook page from scratch — brand identity, content direction, and posting system included. Created every piece of content: Reels, graphics, captions, and stories. Managed all inquiries and coordinated orders so nothing fell through the cracks. Built a consistent weekly content rhythm that kept the page active and growing. Now integrating AI automations to handle responses and streamline order management even further.
One Reel hit 25,912 views — 93% from non-followers — with 201 reactions, 22 comments, and 8 shares. The real win? Orders went from 2–3 a month to 3–5 every single week. Repeating customers come back regularly. New customers reach out first — no paid ads, no cold outreach. Just consistent content that built real trust.
Business Operations & Community Support · Cleveland, Tennessee, US · April 2025 – January 2026
A coaching business founder who was brilliant at his work — but completely buried in it. Full-time job, growing coaching brand, Skool community needing daily attention, and a course on the wrong platform. He had big plans. But no time, no bandwidth, and no one to execute them. Every week the to-do list grew. Nothing moved.
Stepped in as the full backend operator. Managed executive calendars and email summaries. Migrated the entire course to Kajabi with clean structure. Took over the Skool community — daily engagement, member support, content posting. Built 2 automation workflows to remove repetitive tasks. Kept brand content consistent — all while the founder focused on what only he could do.
The founder stopped being the bottleneck. Plans sitting for weeks finally got executed. Kajabi migration went live cleanly. Skool community ran without him touching it daily. For the first time, he could focus on coaching — not operations.
Social Media Manager & Content Creator · California, US · June 2024 – September 2025
A natural hair care brand with a real product and zero social presence to match it. Pages felt lifeless — inconsistent posts, no brand voice, nothing reflecting the quality of what they sold. The founder spent hours on content that wasn't landing while the business side got neglected. The brand didn't look serious. And that was hurting sales.
Rebuilt the entire content system from scratch. Produced weekly Reels, carousels, and YouTube Shorts — all on-brand, all consistent. Managed posting and scheduling so the founder never had to think about it. Maintained the website to stay aligned with campaigns. Kept the content engine running for 15+ months straight without missing a beat.
50,000+ organic views across platforms. A brand that finally looked as good as the product behind it. The founder's reaction said it all — pure excitement and pride. Sustained growth, consistent presence, and a founder who could finally focus on the business instead of stressing about content.
Content Creator & Social Media Manager · United States · June – November 2024
A coaching brand with a powerful message — but a social presence that didn't reflect it. Content felt scattered and forgettable. Engagement was flat. The brand wasn't connecting with the people it was built for. The client knew something was off. He just didn't know how to fix it or where to start.
Rebuilt the brand's visual identity and content direction from scratch. Created 90+ pieces of content — static posts, Reels, and carousels — each one intentional and on-brand. Developed a consistent posting system that made the account look premium and professional. Focused on real engagement, not vanity metrics.
40% growth in brand engagement over 5 months. Reels became more engaging, more shareable, more reflective of the brand's true identity. The client was amazed — called me the best. Not because I hyped him up, but because the results showed in the numbers and how his audience responded.
Website Designer & Backend Support · Tokyo, Japan · February – July 2024
A personal brand based in Tokyo with a website doing more harm than good. Broken links. Weak design. Branding that didn't reflect who he was. Messaging that wasn't landing. And a completely manual onboarding process — no forms, no contracts, no automation. Every new client meant starting from scratch. It was costing him time, credibility, and potential business.
Redesigned the entire Squarespace website — new structure, design, and messaging. Fixed every broken link. Rebuilt branding and visual identity. Built and embedded Dubsado forms, contracts, and questionnaires directly into the site. Created 20+ carousels and video posts to support his services and keep content active during the project.
A website that finally looked like him — professional, clear, and trustworthy. Client onboarding went from a manual mess to a fully automated flow. New clients sign, pay, and onboard without Julian lifting a finger. His reaction? He felt seen. He felt proud. He said he could finally trust someone with his brand — and that trust was everything.
A selection of social graphics, YouTube thumbnails, Shopify banners, community covers, and reels — built for real clients across different industries.
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