About — Lance Martus

I'm Lance — a Virtual Assistant and remote professional from Cebu, Philippines. I help coaches and business owners run smarter businesses using AI tools, automations, and clean systems. Think of me as your one-person team for operations, content, landing pages, and project management.

Over 4+ years working with 15+ brands across the US, UK, and Australia, I've learned that most business owners don't need more tools — they need someone who actually knows how to use them. That's where I come in.

I work with a strong Filipino work ethic: ownership, humility, doing things properly, and staying ahead.

Let's Talk Check the Proof

Principles I Actually Live By.

Plan Before You Build

I map out the structure before I write a single line of code or set up a single automation. I'd rather spend an extra hour planning than rebuild something that wasn't designed right from the start.

Communicate Like It Matters

You get a morning update and an evening update. Every day. You'll always know what I'm working on and what I've finished. No chasing. No wondering. No surprises.

Outcomes Over Output

Tasks completed is not a metric I care about. What I care about is whether the thing I built works — whether it converts, delivers, and makes your business run better.

Ownership & Humility

I build carefully, like I own it — but I never forget it's your business. I'm here to make it run better, not to impose my preferences. Strong Filipino work ethic: show up, do it right, stay humble.

Tools I Work
Fluently With.

Course & Community

KajabiGoHighLevelSkoolDubsadoTeachable

Project Management

NotionClickUpTrelloAsanaGoogle Workspace

Design & Video

CanvaAdobe PhotoshopCapCutFigma

AI Tools

ChatGPTClaudeMakeZapierMidjourneyFirefliesDescriptCapCutCanvaGoHighLevel

Website & Funnels

SquarespaceShowitKajabi PagesGHL Funnels

Messaging & Communication

WhatsAppSlackZoomLoomTelegramDiscordGoogle MeetGmail

The Person Behind
the Work.

Volleyball

Team energy on the court. Nothing beats a good spike — except maybe a clean system launch.

Board Games

Strategy nights with my wife. Planning your moves in advance works both on the board and in business.

Mobile Photography

Finding beauty in everyday moments. The same eye I bring to content creation — just without a client brief.

Singing

Yes, I sing while working. Clients get daily updates — and occasionally, a very enthusiastic background vocalist.

Baking

Cakes and cookies with my wife. Turns out following a recipe precisely and building systems aren't that different.

Crosswords

A word puzzle a day keeps the brain sharp. Same problem-solving energy I bring to every client project.

Journaling

Learning to slow down, reflect, and put thoughts on paper. A practice I'm building one page at a time.

Gardening

Growing my own food, one plant at a time. If I'm going to preach healthy systems at work, I might as well build one at home too.

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I Build Carefully,Like I Own It.